IJBEL Series 1: Destination marketing and Business Events by Dr. Jeffrey Jee gathered a few panelists: President Mdm Audry Wan Ullok of Sarawak Tourism Federation, COO Noor Ahmad Hamid of Malaysia Convention & Exhibition Bureau (MyCEB), Dr Jee Teck Weng; the lecturer and director at the School of Business in Swinburne University in Sarawak, and Prof. Andreas H. Zins, the current editor in chief of IJBEL. In this series, the panelists discuss how to promote a destination and how business events can assist in destination marketing. The similarities and differences between destination marketing and business events were addressed and their impacts were reflected in the tourism of Sarawak as well.
The second series brings you to IJBEL Series 2: APACHRIE Panel Session Business Events and Social Impact. In this recording for ApacCHRIE panel session, 6 speakers (mainly lecturers) from a range of international perspectives and case studies related to business events and their impacts. The speakers are Nicholas Wise of Arizona State University, Belinda Fong Trim of the Sunway Education Group, Pek Yen Teh of Sunway University, Francesca D’Angella of IULM University, as well as Deborah Edwards and Carmel Foley of the University of Technology Sydney.
IJBEL invites you to its June Studio – IJBEL Series 3: Governance and Business Events, with Permanent Secretary of the Ministry of Tourism, Creative Industry and Performing Arts Sarawak, Mr. Hii Chang Kee, CEO Amelia Roziman, Business Events Sarawak and Dr. Hiram Ting, Sarawak Research Society. Business event has always been one of the priorities of the state government. This STUDIO discusses how the business event(s) can have a broad impact on the host society and economy. During the COVID-19 pandemic, Sarawak implemented Post COVID-19 Development Strategy 2030 (PCDS 2030), focusing on eco-tourism and business events. There is a huge emphasis on homegrown businesses from Sarawak’s government to stimulate more local economic and research-related homegrown events.
IJBEL invites you to its July Studio – IJBEL Series 4: A meeting with tourism stakeholder on Business Events, with Mr Ian Kuek, Mr Wilson Ho and Ms Carolyn. IJBEL STUDIO aims to present current research on business events and related issues, with one of the focus on best practices and emerging ways of revitalising the tourism sector, particularly in the post COVID-19 pandemic. Therefore, a sharing of tourism stakeholders to maintain and revitalise Miri’s tourist destinations is believed would provide valuable insights to our audience.
IJBEL invites you to its August Studio – IJBEL Series 5: Business Events in the United Kingdom: How will the United Kingdom Proceed, and How can Malaysia Adapt?, with Dr Jane Chang, Prof Ainurul Rosli, Dr Sharifah Alwi and Dr Asieh Hosseini Tabaghdehi. This IJBEL studio invited academic researchers from Brunel University, London to discuss on the business event landscape post COVID-19 in the context of United Kingdom. Their perspectives on key lessons that business event practitioners in Malaysia must take home with will also be discussed.